UNWTO Study Offers Benchmarks for Boosting Tourism in Indonesia

UNWTO Study Offers Benchmarks for Boosting Tourism in Indonesia


Jakarta — Tourism Minister Arief Yahya said on Friday (31/03) during a ministerial meeting in Jakarta that Indonesia needs to focus on “attraction, access and amenities” to boost its tourism industry. “These three aspects have to be solid and integrated to boost the number of visitors to our country,” Arief said. The minister singled out the United Nations World Tourism Organization’s (UNWTO) 2014 study entitled “Air Connectivity and Its Impact on Tourism” as a benchmark to improve tourism in Indonesia, notably its conclusion that air connectivity can have a significant impact on tourism in an archipelago nation like Indonesia. The study suggested deregulating domestic flights by simplifying slot permits, opening more airports and establishing international airports with world class destinations. “We must touch on three points: air service agreement, airport development and multiple brand strategy for legacy carriers,” Arief said citing the UNWTO study. Bilateral cooperation in air service agreement has been delivering more overseas tourists to Japan and the United States since 1998. Both countries saw a thirty-percent increase in inbound tourism as soon as the agreement put in place. In Japan, Arief added, terminal expansion and runway extension at airport also managed to increase the number of overseas tourists by 50-60 percent in two years. The minister also mentioned Singapore Airlines as an example of a flag carrier that has implemented a multiple brand strategy successfully with its mid- and low- cost carriers (LCC) Silk Air, Tiger Air and Scoot. “These are the current benchmarks, we would do well to emulate them,” Arief said. Coordinating Maritime Affairs Minister Luhut Pandjaitan said synergy and collaboration are essential to progress as he promoted the concept of an “Indonesian Incorporated” to help boost tourism. The concept is already in place for Borobudur, the largest Buddhist temple in the world in Magelang, Central Java. Luhut said integration between district governments near the temple has already delivered more tourists not only to the temple but also to other tourist destinations within the area. “We will soon launch the ‘Authority for Borobudur Tourism’ to integrate tourism and infrastructure programs in Yogyakarta, Solo and Semarang. They are all important and they all have to be connected,” Luhut said.

Source: thejakartaglobe