Gov’t Set to Promote Tourism With Expo of Traditional Textiles

Gov’t Set to Promote Tourism With Expo of Traditional Textiles

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Jakarta — More than 400 brands will participate in five-day exhibition of traditional and local textiles that will open on Wednesday (05/04). Tourism Ministry Arief Yahya said the “Adiwastra Nusantara” exhibition will be open to public until Sunday in Halls A and B at the Jakarta Convention Center. “The exhibition will be the latest display of local textile trends, such as batik, tenun and songket from various regions in the archipelago,” Arief said. The development of traditional textiles is currently led by the Creative Economy Agency (Bekraf), while the Tourism Ministry supports local exhibitions to promote clothing products as part of its international tourism campaign, Wonderful Indonesia. During the event, organizers will showcase some of the archipelago’s unique textiles; launch Hartono Sumarsono’s reference book “Betawinese Batik”; host traditional Balinese dance performances featuring the widely celebrated Bulantriusna Djelantik, and other local cuisine to participants. Esthy Reko Astuti, deputy minister for tourism marketing, said this year’s exhibition will hold a talk titled, “Traditional Textiles of the Archipelago: A Timeless Cultural Heritage,” to promote clothing products to local and foreign tourists. “This expo is one of the many to improve our attractiveness, as we target 15 million foreign and 265 million local tourists this year,” Esther told a press conference in Jakarta on Monday (03/04). Cultural visits account for nearly 60 percent of all tourism to Indonesia, followed by tourism involving natural and man made attraction at 35 percent and 5 percent, respectively. The “Adiwastra Nusantara” exhibition will be held as part of the Tourism Ministry’s meetings, incentives, conventions and exhibitions (MICE) strategy to support tourism to the country.

Source: thejakartglobe

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