Bandung, West Java — Indonesia wants to foster equal international cooperation based on equal and reciprocal partnership to tap opportunities and overcome challenges in the growing creative industry, an official said on Tuesday (05/12). During a preparatory meeting in Bandung, West Java, for the inaugural of World Conference on Creative Economy (WCCE) to be held in Bali next year, Indonesia’s Creative Economy Agency (Bekraf) chief Triawan Munaf highlighted the importance of engaging multi-stakeholders in the creative economic sector. “We believe it is time for global communities to take up and seriously discuss opportunities and challenges in the creative economy,” Triawan said. WCCE will take place next May in Bali, with around 1,500 participants expected to attend. This week’s preparatory meeting is first for the conference, which hopes to incorporate inclusivity and openness “to respond to the magnitude of challenges that confront the creative economy.” Indonesia is still faced with the challenging task of developing its human capital to exploit the full creative economy’s potential. Indonesia’s creative industry employs 16 million people and contributes around 7.3 percent of the country’s gross domestic product (GDP). Challenges for Indonesia include lack of awareness on intellectual property, inadequate technology infrastructure, lack of equal opportunities to enter the global market and lack of proper regulations and policies to sustain in this sector. Participants of the Bandung meeting include government officials, international organizations, experts, the private sector and academics from 12 countries including the United Kingdom and France. Triawan said they wanted to create recommendations for a common agenda, especially for countries “that attribute great importance to creative economy.” The recommendations will be discussed at other multilateral meetings, including the World Economic Forum in Davos, Switzerland in January next year, as part of an effort to “further the importance of creative economy at a global stage.” According to Bekraf, the economic value of the global creative industry “has surpassed even the petroleum industry” at around US$2.2 trillion in 2012. Bekraf deputy chief Ricky Pesik told reporters that Canada’s prime minister Justin Trudeau, Amazon chief executive Jeff Bezos and Ali Baba founder Jack Ma will be invited to the WCCE. He hopes the conference next year can produce a joint declaration to be used as a cornerstone document in other international platforms including the World Trade Organization and Group of 20. Pesik said many of these platforms have yet to “formulate enough support for the creative industry.